Technology / Mia McPherson

Oracle CX • November 22, 2021

What Is a CDP?

CDP takes data from all the sources, unifies it and stores it for as long as you want, and creates a complete customer profile for each of your customers.

Oracle CX • July 30, 2021

How Customer-Obsessed Marketers Succeed with Personalization

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Rusty Warner of Forrester and also experts from Sleep Number, Dow Jones, and TIGI Americas. Hosted by Mia McPherson.

Oracle CX • December 9, 2020

3 Digital Sales Strategy Tips

Learn why it’s important to adopt a Gen Z mindset, align with marketing on sales goals, and invest in the people, processes, and technology to facilitate fast and efficient transactions and interactions.

Oracle CX • March 18, 2020

Games for Employee Experience | Retail Innovation with SmarterCX

Alison Zook, Head of Customer Success at Arcade, describes how employee experience affects customer experience. https://workplacearcade.com/

Oracle CX • March 18, 2020

AI for Customer Surveys | Retail Innovation with SmarterCX

At NRF 2020, Simon Foster, CEO & Founder of Chatter, shows us how using AI and text messages can make customer surveys a more engaging for the customer and generate richer data for the retailer. https://www.chatterresearch.com/

Oracle CX • March 17, 2020

Drone Inventory Management | Retail Innovation with SmarterCX

At NRF 2020, Sankalp Arora, Chief Robotics Engineer and Co-founder of Gather AI show us how low-cost drones can be used to more efficiently track inventory on warehouse shelves. http://gather.ai/

Oracle CX • March 17, 2020

Shelf Data from Images | Retail Innovation with SmarterCX

At NRF 2020, Praveen Gopalakrishnan, Co-Founder & CEO of Snap2Insight shows us how they can see real world placement and inventory using images from common sources. https://snap2insight.com/

Oracle CX • March 16, 2020

5 Retail Innovations That'll Blow Your Mind in 2020

66% of organizations use at least one emerging technology. But what do these technologies look like in real life? We interviewed five retail innovation leaders at NRF 2020‘s Innovation Lab, and they showed us how they’re using emerging tech to change customer experience in 2020 and beyond.

Oracle CX • March 3, 2020

Top Retail Trends in 2020

At NRF 2020, we asked retail professionals: “What are the top retail trends in 2020?” From in-store robots and AI to employee engagement and inventory management, hear what technologies and trends they see making an impact.

Oracle CX • October 7, 2019

What is the best KPI for measuring CX? | Burning Questions

How do you know your best CX plans are working? We ask leaders in CX what indicators they monitor to understand what their customers are responding to and how satisfied customers are with their experience.

Oracle CX • July 15, 2019

Smarter Demos: Predicting Asset Maintenance with Machine Learning

In this Smarter Demo, Renuka Uttarala, Senior Manager, Cloud Solution Hub, Oracle describes a solution that intelligently predicts asset maintenance for those in the infrastructure construction field.

Oracle CX • January 15, 2019

The Smart Shopping Cart from Caper | SmarterCX at NRF 2019

At NRF 2019's Innovation Labs, Ahmed Beshry of Caper shows us how the shopping cart of the future will have greater awareness of what you add to it, and more options to enhance your shopping experience.

Oracle CX • October 26, 2018

A 2 Minute Look at a Restaurant Chatbot: Smarter Demos Series

In this Smarter Demo, Oracle's Christian Yarros provides a quick demonstration of an intelligent chatbot, utilizing Facebook Messenger, which offers a convenient, omnichannel restaurant ordering experience.

Oracle CX • August 27, 2018

Get to Know Oracle Autonomous Database, with Vikki Kolbe

What is an autonomous database and what is it used for? Vikki Kolbe, Senior Vice President of GBU Cloud Services at Oracle, explains the business drivers and benefits of the Oracle Autonomous Database.

Oracle CX • June 11, 2018

5 Ways to Be Happy at Work, with Anasuya Strasner

Anasuya Strasner, VP of strategy and business development at Oracle, shares tips for achieving career happiness based on her own professional path and successful career in technology.

Oracle CX • April 26, 2018

Advice for Future Leaders from Successful Women in Tech

We asked prominent women in tech, "What advice do you have for future leaders?" Here they share leadership and customer experience lessons they've learned throughout their careers.

Oracle CX • March 5, 2018

4 Psychology Lessons to Help You Get Ahead in Tech

Rachana Bhide, Organizational Psychologist and Talent Partner for Engineering at Bloomberg, and Founder of the Corner of the Court Project, shares 4 ways to fine tune your mind to thrive in the tech industry.

Oracle CX • February 15, 2018

Meet Janett Liriano, CEO of Loomia

At NRF 2018, the SmarterCX team met with Janett Liriano, CEO of Loomia, a designer and manufacturer of smart materials and textile circuits. In the interview, Janett shares her path to CEO, her advice to future entrepreneurs, and gives us a sneak peek at Loomia’s wearable technology.

Oracle CX • January 17, 2018

5 Career Path Principles to Live By

Vikki Kolbe, Senior Vice President of Industry Cloud at Oracle, offers 5 pieces of career advice based on her unique and highly successful career in the technology industry. This interview is part of SmarterCX.com’s Women in Tech series. See more at smartercx.com/womenintech.

Mia McPherson

Mia McPherson

Written content

Creating Personalized Experiences Using Zero-Party Data: 4 Brand Success Stories

7 Questions to Answer When Planning Your Personalization Strategy

Customer story: King Ranch harvests big returns from their investment in Oracle Cloud

The 5 Types of Content to Include in Your Personalization Strategy

10 Tips for Better SEO

5 Retail Innovations That'll Blow Your Mind in 2020

3 Ways Your Shoppers Have Changed, and How to Keep Up in a Digital Age

How PureFormulas Delivers Personalized B2C Commerce Experiences

When Does CX Personalization Become Creepy?

Exact Software eBook Library: Resources on all things Exact Globe ERP, Exact Macola 10 ERP and…

Customer Success Story: Standfast USA

A look into the life of an Exact Macola ERP consulting team

Customer Success Story: American Torch Tip

Customer Success Story: Steele Rubber

Customer Success Story: Simple Green

Customer Success Story: Williams Shooters Supply

Customer Success Story: Accutome

Customer Success Story: Wastequip

30 Reasons to Upgrade to Exact Macola 10

Videos

5 Retail Innovations That'll Blow Your Mind in 2020