How exactly have shoppers evolved? We did some research, asked real shoppers for their input, and outlined three prominent changes. To learn more about how to delight the modern shopper, read the full ebook: “3 Ways Your Shoppers Have Changed, and How to Keep Up in a Digital Age".

The SmarterCX.com team and I were excited to host a Facebook Live interview series from Modern Customer Experience 2018. We broadcasted live on Tuesday, April 10th, Wednesday, April 11th, and Thursday, April 12th from the McCormick Center in Chicago, where we spoke with keynote speakers, leaders from top brands, CX influencers, and more.

We spoke with Lars Furtwaengler, VP of eCommerce & Merchandising at PureFormulas, a Markie Award finalist in the Best B2C Commerce Experience category. Here’s what we learned about Lars and the innovative work he and the health and supplement store are doing in customer experience.

We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category. Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience.

For the first time in 15 years, Mack Trucks has released a new Anthem Truck. While some traditions have remained the same for the 118-year-old brand, like the bulldog hood ornament, other aspects of the business have changed considerably.

As Editor-in-Chief of SmarterCX.com, I launched the site with my team in November 2017 and I manage all content and contributors. SmarterCX.com by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.

In 2017, trends in artificial intelligence were at the forefront of customer experience technology and top-of-mind for CX professionals around the world. Here, I highlight SmarterCX.com's top content on the subject of AI.

Last month, the SmarterCX team attended the Oracle Cloud Day event in Boston. Here are three CX-centric lessons we took away from the event.

My interview with Jack Berkowitz, Vice President of Products and Data Science for Oracle’s Adaptive Intelligence Program, live at Oracle OpenWorld 2017.

As the Editor-in-Chief of SmarterCX.com, I have the unique honor of working with leaders, influencers, and subject matter experts in customer experience on a daily basis, and I get to hear the latest in trends and news, including insights from the 2017 holiday season.

The SmarterCX video crew and I interviewed New Yorkers for their holiday gift ideas, and in this piece I assess the capabilities of AI in providing online purchase recommendations.

My interview with Vince Vachio, President of VSG Commerce, live at Oracle OpenWorld 2017.

My interview with Des Cahill, VP and Head CX Evangelist at Oracle, live at Oracle OpenWorld 2017.

My interview with Pepper the Robot and Wayne Brown, Demo Architect at Oracle, at Oracle OpenWorld 2017.

In one of my favorite pieces for SmarterCX.com, the video crew and I interviewed New Yorkers in and around Grand Central Terminal and asked a number of questions regarding customer experience, including: When does CX personalization become creepy?

On SmarterCX.com, I announce a new podcast series by “always upbeat and definitely entertaining,” hosts Joey Coleman and Dan Gingiss.

I outline everything attendees need to know about activities at the CX Showcase at OpenWorld 2017.

With the consistent advent of new technologies in the retail industry such as AI, chatbots, beacons, and ever-rising online shopping statistics, is the brick-and-mortar retail store still relevant to Millennials vs Baby Boomers?