Mia McPherson Home / Mia McPherson

Mt Lebanon Magazine • December 14, 2021

Local gifts for everyone on your list

The 2021 holiday season is upon us! Spread holiday cheer this year with these 12 Mt. Lebanon gift ideas for all ages and budgets—and don’t forget to treat yourself.

Mt Lebanon Magazine • August 26, 2021

Closing the Door on Open Space Living

Is the “open concept” home floor plan going out of style? It depends who you ask. But one thing is certain: the door is having a shining moment.

January 1, 2019

3 Ways Your Shoppers Have Changed, and How to Keep Up in a Digital Age

Ebook analyzing digital shopping trends including interviews with consumers and tips for using e-commerce software to exceed customer expectations.

Oracle Modern Marketing Blog • December 13, 2021

10 Tips for Better SEO

Tips to marketers, from marketers, on how to improve search engine optimization (SEO) strategy today.

Oracle CX • July 30, 2021

How Customer-Obsessed Marketers Succeed with Personalization

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Rusty Warner of Forrester and also experts from Sleep Number, Dow Jones, and TIGI Americas. Hosted by Mia McPherson.

SmarterCX • October 27, 2017

When Does CX Personalization Become Creepy?

In one of my favorite pieces for SmarterCX.com, the video crew and I interviewed New Yorkers in and around Grand Central Terminal and asked a number of questions regarding customer experience, including: When does CX personalization become creepy?

August 1, 2006

How to Succeed in the Publishing Game

Essence Best-Selling Co-Author of this step-by-step guide to self-publishing, including success stories and advice from Vickie Stringer, author and publisher.

Oracle CX • November 22, 2021

What Is a CDP?

CDP takes data from all the sources, unifies it and stores it for as long as you want, and creates a complete customer profile for each of your customers.

Oracle CX • March 3, 2020

Top Retail Trends in 2020

At NRF 2020, we asked retail professionals: “What are the top retail trends in 2020?” From in-store robots and AI to employee engagement and inventory management, hear what technologies and trends they see making an impact.

Oracle CX • March 17, 2020

Drone Inventory Management | Retail Innovation with SmarterCX

At NRF 2020, Sankalp Arora, Chief Robotics Engineer and Co-founder of Gather AI show us how low-cost drones can be used to more efficiently track inventory on warehouse shelves. http://gather.ai/

Oracle CX • January 15, 2019

The Smart Shopping Cart from Caper | SmarterCX at NRF 2019

At NRF 2019's Innovation Labs, Ahmed Beshry of Caper shows us how the shopping cart of the future will have greater awareness of what you add to it, and more options to enhance your shopping experience.

Oracle CX • October 26, 2018

A 2 Minute Look at a Restaurant Chatbot: Smarter Demos Series

In this Smarter Demo, Oracle's Christian Yarros provides a quick demonstration of an intelligent chatbot, utilizing Facebook Messenger, which offers a convenient, omnichannel restaurant ordering experience.

Oracle CX • August 27, 2018

Get to Know Oracle Autonomous Database, with Vikki Kolbe

What is an autonomous database and what is it used for? Vikki Kolbe, Senior Vice President of GBU Cloud Services at Oracle, explains the business drivers and benefits of the Oracle Autonomous Database.

Oracle CX • April 26, 2018

Advice for Future Leaders from Successful Women in Tech

We asked prominent women in tech, "What advice do you have for future leaders?" Here they share leadership and customer experience lessons they've learned throughout their careers.

Mia McPherson

Mia McPherson

Content Director | Journalist | Editor

A selection of recent and notable work

Local gifts for everyone on your list

Closing the Door on Open Space Living

3 Ways Your Shoppers Have Changed, and How to Keep Up in a Digital Age

10 Tips for Better SEO

When Does CX Personalization Become Creepy?

How to Succeed in the Publishing Game